On 2017 Jun 30, Pertti Hakkinen commented:

The authors and readers might be interested in the following publications (these focused on research conducted in the United States):

1) Neil, N., Slovic, P., and Hakkinen, P.J. 1993. Mapping consumer perceptions of risks. Chemical Manufacturers Association, Washington, D.C.

2) Hakkinen, P.J. and Leep, C.J. 1996. Industry’s use of risk, values, perceptions, and ethics in decision making. In: Handbook for environmental risk decision making. Values, perceptions, & ethics. C.R Cothern, ed. CRC Lewis Publishers, Boca Raton, FL.

This is an excerpt from the 1996 publication: “How can risk perceptions of chemical and consumer products be assessed? In 1993, the Chemical Manufacturers Association published a document based on research sponsored by P&G. This document demonstrates how consumer perceptions of risk can be quantified and examined, presents examples of consumer risk perception data for a wide range of consumer products, and discusses the importance of assessing and considering perceptions of risk as part of the development of a product. The 47 household chemical products covered in this document are shown in Table 2. Each of these products was evaluated for the 15 topic areas shown in Table 3.”

On 2017 Jun 30, Pertti Hakkinen commented:

The authors and readers might be interested in the following publications (these focused on research conducted in the United States):

1) Neil, N., Slovic, P., and Hakkinen, P.J. 1993. Mapping consumer perceptions of risks. Chemical Manufacturers Association, Washington, D.C.

2) Hakkinen, P.J. and Leep, C.J. 1996. Industry’s use of risk, values, perceptions, and ethics in decision making. In: Handbook for environmental risk decision making. Values, perceptions, & ethics. C.R Cothern, ed. CRC Lewis Publishers, Boca Raton, FL.

This is an excerpt from the 1996 publication: “How can risk perceptions of chemical and consumer products be assessed? In 1993, the Chemical Manufacturers Association published a document based on research sponsored by P&G. This document demonstrates how consumer perceptions of risk can be quantified and examined, presents examples of consumer risk perception data for a wide range of consumer products, and discusses the importance of assessing and considering perceptions of risk as part of the development of a product. The 47 household chemical products covered in this document are shown in Table 2. Each of these products was evaluated for the 15 topic areas shown in Table 3.”