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  1. Oct 2020
    1. A few tips for providing examples:Provide before-and-after examples, or counterexamples, to clarify what you don’t mean. Help readers orient themselves on a spectrum of right and wrong.If you make examples fun and topical, readers pay more attention.Examples with many moving parts should be diagrams.Don't waste time with examples if you're confident your point was self-evident.
    1. Question examplesIf you’re writing about bodybuilding, interesting questions might include: Can you build a significant amount of muscle within three months? How do all the celebrities playing superheroes do it?Turn this into a hook → Yes, you can build a significant amount of muscle in three months. I’ll walk you through how celebrities do it.Is it possible to build all that muscle without going to the gym? Can you buy affordable home equipment instead?Turn this into a hook → You can build that muscle without going to the gym. There’s affordable home equipment that makes it possible.‍