Before rolling out the enhancements and features, Apple was adamant about its privacy-centric approach to AI. 'We believe privacy in AI is non-negotiable,' Apple Senior Vice President Craig Federighi said during the stream
大多数人认为在AI竞赛中，苹果会像其他科技巨头一样，为了提升AI功能而牺牲部分隐私保护。然而，苹果却强调隐私是其AI策略的核心，这与行业普遍认为AI需要大量用户数据才能有效发展的共识相悖，表明苹果在AI领域坚持其隐私至上的价值观，即使这可能限制其AI功能的先进性。
Apple revealed that all devices from the iPhone 11 onward will be eligible for their upcoming software update. And that update comes with a flurry of performance improvements it's touting across a number of its OS releases this year
大多数人认为苹果会通过新系统更新淘汰较旧设备以刺激硬件销售，但苹果却选择支持5年前的iPhone 11，并承诺显著性能提升。这与苹果通常推动用户升级硬件的策略相悖，表明苹果在软件支持策略上更加用户友好，而非纯粹的商业驱动。
For a company that spent fifteen years running a functional model where no single discipline owned a product, putting two hardware engineers at the top is not a personnel decision. It is a structural break.
大多数人认为苹果的高层变动只是常规的人事调整，但作者认为这是苹果在AI竞争中失败后采取的结构性变革，反映了公司战略的根本转变。这挑战了我们对科技公司领导层变动的常规认知，暗示苹果正在从功能型组织转向以硬件为中心的结构，以应对AI挑战。