Ritual practice embeds tacit knowledge. Its bodily actions enact meaning and operationalize values. The bodily motions of ritual actions, such as physically sharing drinks and food, and giving gifts, matters because of the reciprocal ideomotor effects of unconscious priming (Kahneman 2011:53). As Lakoff explains, there are connections between metaphoric meanings and bodily actions such that metaphoric associations are embedded in the structures of our brains. Compartmentalism, or “biconceptualism” in his terms, is physical in our brains, and frame shifts can be triggered through bodily movement with priming effects. “Going through the motions” of ritual will have some effects even for those who start off feeling silly for doing it.