His personal cost of capital made that possible.
大多数人认为马斯克的融资成功主要归因于他公司的创新技术和市场地位，但作者将其归结为'个人资本成本'这一概念。这挑战了传统商业融资理论，暗示创始人的个人品牌和声誉可能比公司基本面更重要，是一个反直觉的因果关系主张。
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