2 Matching Annotations
  1. Feb 2022
    1. Google killed SG&E about one year after Stadia launched, before the studio had released a game or done any public work. In a blog post announcing Stadia's pivot to a "platform technology," Stadia VP Phil Harrison explained the decision to shutter SG&E, saying, "Creating best-in-class games from the ground up takes many years and significant investment, and the cost is going up exponentially."

      I suspect Google wanted faster, more measurable results than is possible with game development. There's a reason why tech companies are vastly more profitable than game companies.

      I don't particularly see the shame in changing a strategy that isn't working. As an early user of Stadia I do see the lost potential though, maybe that's where this is coming from.

  2. Aug 2020