2 Matching Annotations
- Jul 2021
-
www.npr.org www.npr.org
-
Downsizing and shrinkflation mean the same thing Dworsky is a former Massachusetts assistant attorney general and longtime consumer advocate. He has spent decades tracking instances of companies shrinking products on his website Mouseprint. He refers to it by its original name, downsizing, but economist Pippa Malmgren rechristened it "shrinkflation" about a decade ago, and the term stuck. Downsizing and shrinkflation both refer to the same thing: companies reducing the size or quantity of their products while charging the same price or even more.
The idea of shrinkflation and the fact that it works indicates that the majority of consumers are not rational actors that classical economics would indicate or they would be much more aware of these changes in pricing.
Another example of this sort are the domed bottoms of jars/bottles which remove product while keeping the same packaging, which further hides the bait-and-switch operation.
-
Downsizing and shrinkflation mean the same thing Dworsky is a former Massachusetts assistant attorney general and longtime consumer advocate. He has spent decades tracking instances of companies shrinking products on his website Mouseprint. He refers to it by its original name, downsizing, but economist Pippa Malmgren rechristened it "shrinkflation" about a decade ago, and the term stuck. Downsizing and shrinkflation both refer to the same thing: companies reducing the size or quantity of their products while charging the same price or even more.
-