Email Accessibility

• Subject lines: Simple, No-nonsense
• Preheaders (i.e., the snippet that shows up in the inbox view) need to clearly state the purpose of the email
• Use alt text for images (even for logos, "unimportant" information. Blind and low-vision folks don't want to "miss out" on information. If you've decided it's important enough to include in your email, it's important enough for alt text)
  • Buttons should be large, bold color, obvious, and should have ARIA labels
• Software like Salesforce, Constant Contact, and Mailchimp allow you to paste HTML code, which allows you to add ARIA roles, alt text, etc