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- Sep 2013
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rhetoric.eserver.org rhetoric.eserver.org
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The most important and effective qualification for success in persuading audiences and speaking well on public affairs is to understand all the forms of government and to discriminate their respective customs, institutions, and interests. For all men are persuaded by considerations of their interest, and their interest lies in the maintenance of the established order.
On being well versed for appealing to people on the basis of their particular values and interests, and understanding the order at the base of individual community and personal structures.
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