College coaches are receiving multi-million dollar salaries in this modern NCAA system. University of Texas Head Football Coach Mack Brown’s salary totals over $5 million. In comparison, scholarships for the entire Texas football team total just over $3 million.

The three weeks of the NCAA Basketball Tournament, known as “March Madness,” generate over $770 million in TV rights deals alone.

College football and basketball generate more than the National Basketball Association, a total of more than $6 billion yearly.