By focusing on cost, the article takes a page directly from the publishers’ playbook.

When I organized the Freeware Summit (later known as the Open Source Summit) in 1998, it was because I recognized that there were multiple communities like that, that their leaders had never met in person, and would benefit from talking about common problems and shaping a common story. And being a media company, we organized a press conference at the end of the day to get that story out. And sure enough, two months later, Linus Torvalds was on the cover of Forbes , with full-page pictures inside of Larry Wall, Richard Stallman, Brian Behlendorf, and others.