The site’s design was simple and straightforward: center-aligned black text winding down the white background of a single static web page, updated once every weekday. Unlike many other content-based sites in the early ‘90s, Suck didn’t have a front page or a login portal. At a time when hypertext was used formally (cf. print footnotes), Suck used it to comedic effect, often deploying tertiary links as punchlines—a sly, original humor that was grounded in a technical understanding of how the web was meant to work. (Subverting the web’s organizing principles is now part of online-writing’s DNA: The Awl editorializes in its tags and categories.)