The article initially grabs the attention of the reader by displaying a video. Rather than bombarding the reader with words, the article allows for an introduction through visuals as well as first hand recounts from the individuals. This depicts the visual and aural aspects of the Ball reading. Through this, the reader is able to get a more personal view of what the article is about, which is typically easier to pay attention to than reading a lengthy article that discusses the same things. The readers listen to the voices of the dancers, which brings forth a more of a connection through tone of voice and emotion.