Normcore A term made well-known in 2013 by trend-watching marketing/consulting outfit, K-Hole, normcore is a deliberate effort by people who have a non-mainstream identity to adopt the fashion sensibilities of “normal” people. What’s so noteworthy about wearing basic clothing? It is quietly, radically metamodern in that it emphasizes relationality, the ability to connect to one’s own and other people’s inner experience, over externally focused preoccupations with cultural groups and with categorical identities that seek to differentiate one from others.