Then a funny thing didn’t happen. The ebook didn’t vanquish its dead-tree forebear. In fact, demand for traditional print books has increased over the past 20 years and still outstrips that for ebooks. Many magazines and newspapers disappeared or went entirely online, but many didn’t. Print subscriptions at surviving newspapers have dramatically diminished, but a dedicated society of print readers remains.
This has been the case for a long time, not just in niche markets and industries. There is a need for dedicated hard copies.
I see this now with the tension between QR code menus and physical ones.