Schrödinger thought that the Greeks had a kind of hold over us—they saw that the only way to make progress in thinking about the world was to talk about it without the “knowing subject” in it. QBism goes against that strain by saying that quantum mechanics is not about how the world is without us; instead it’s precisely about us in the world. The subject matter of the theory is not the world or us but us-within-the-world, the interface between the two.