In a world where finding someone online is a commodityOne sign that it is a commodity is that messaging apps, while massive, are for the most part lousy businesses that generate little in revenue. That's the financial profile you'd expect of a commodity business., the niftier trick is connecting to the right people in the right context. I have over a dozen messaging apps installed on my phone, they all look roughly the same. While I've discussed graph design largely defensively here—how to avoid mistakes in graph design—the positive view is to use graph design offensively. How do you craft a unique graph whose very structure encodes valuable, and more importantly, unique intelligence?