I'm not sure I wholly agree with his statement but I do believe it is important to consider. To me, I believe different environments enhance aspects of ourselves already present. I don't believe these sites are fully responsible for our own actions. That said, I agree, in some ways, that we are being incredibly manipulated into being the worst versions of ourselves in online spaces. It's more profitable to bring out the worst in us than the best--at least, that's what Big Business seems to believe. I find it hard to believe, though, that we can be all that much more fake online than in-person--if you really think about it. We are always modulating ourselves and our reactions to accommodate those around us. We are constantly being told not to be ourselves through social, academic, professional, etc. conditioning. Does anybody really know who they are? Do you? I just don't think it's apt or fair to say that we are being anymore fake online when there's no proof we were ever being real before.