What if explanations resorting automatically to power, society, discourse had outlived their usefulness and deteriorated to the point of now feeding the most gullible sort of critique?8 Maybe I am taking conspiracy theories too seriously, but it worries me to detect, in those mad mixtures of knee‐jerk disbelief, punctilious demands for proofs, and free use of powerful explanation from the social neverland many of the weapons of social critique. Of course conspiracy theories are an absurd deformation of our own arguments, but, like weapons smuggled through a fuzzy border to the wrong party, these are our weapons nonetheless. In spite of all the deformations, it is easy to recognize, still burnt in the steel, our trademark: Made in Criticalland.