ir geographic, social characteristics, demographics such th
BMC: Our customer is foreign exchange students and colleges.
Why are they our customer? We want to house the students - problem We want to support them in unfamiliar cit - need College is our customer - because we are supporting enrollment/ admission rates.We support their admissions., but they also act as "key partners" in BMC
That is what pain are you solving, what gain are you creating, and more importantly, who are your customers?
Value proposition is solving problems for people. How are people gaining from your product, and who are your customers?
value proposition says, "Hey, it's not about your ideal product, it's about solving a problem or a need for a customer."
value proposition is about solving a problem or a need for a customer
Cultivate a
develop
Value the process over the end result.
Value the process over the end result
extreme users
not your usual users, but the ones with limited access ho can offer new perspective and feedback based on their needs