You share in responsibility in maintaining this relationship and it is apartnership that relies on both parties being proactive within thetransaction. Yet again you will have to be the initiator and strategicallyprovide content that allows for high personalisation, when the contentallows for continued engagement satisfaction will be raised and they willkeep returning for this interaction.

The content thatyou create needs to be valuable,engaging with your coreconsumer is all aboutdeepening the relationshipbetween your brand/businessand the consumer

Target AudienceYour target audience consists of the individuals who have yet to buy intoyour brand, these individuals are the people who all your content is initiallyaimed at. The ultimate goal is successfully engaging/converting them tobecome your core consumer audience; crossing this divide will allow you tocreate that legacy brand or business through your influential content.

This area of study can assist in gauging all of your conversion points insideyour social media system: post conversion, profile conversion, websiteconversion, etc.

The smart influencer would realise this is only disruptive toyour success if you don’t know how to capitalise on the moment, you haveto be able to quickly adapt your planned content to cater for this organiccontent creating moment by leveraging on these current topics andincorporating global issues into your brand or businesses posting activity asit affects your various audiences.

Caching content helps you to always be ready to stimulate your audience,you never want to be in a place of content scarcity; this demonstrates aninability to fulfil the supply and demand expectation!

The competitive spirit thatyou can leverage on is more so gamifying your content creating a niceenvironment for consumers to enjoy your content from a different stimulatingpoint

Always try to have regularity with your contentas it will allow you to become a part of the consumer’s lifestyle, they willdevelop an awareness of your posting pattern providing them with aroutine they can work with. Frequent content allows you to have moreopportunities to interact with the consumer. Understanding the importanceof being consistent will help you boost your influencing power. Your contentwill be a present trigger within the consumer’s mind, creating a pattern ofassociation between your content and the consumer’s virtual lifestyle.

If you are struggling to find people who can be in your team, collaboratingis the best option. You won’t have authority over their workload but you willbe able to rely on them to work with you, helping you as you fulfil yourpromise to help them.

When big news stories are capturing the public's attention, this is a greatopportunity to connect emotionally with them. There is no need to conformto the majority’s way of thinking; instead you can position yourself as athought leader by being truthful in your expression and conveying yourbeliefs in a way that still allows people to connect with you even if theyhave a different perspective.

If you were to do a current affairs post on Martin Luther King Jr day aboutMLK, you would most likely mention words such as black history, civil rightsetc. These content specific words help people get a first glimpse of whatthe content will be referring to.

Captions help control the perception, they fill in the blanks that shortform content may not allow for; they help you explain what the widerdiscussion is, allowing for people to be informed when responding. Thisis especially useful when discussing sensitive or complex topics as itcreates context for the content.

Your contentneeds to be deeply satisfying evoking the correct range of emotions thatpeople seek to experience when they initially seek out content.

Your branding across all your social networking platforms should embracethe specific influencer culture that you want your audiences to tap into; thiswill expose your audience to parallel experiences across your platforms.People will be able to perceive the greater value added by beingintertwined with your online community.

Good brand engagement for any influencer should result in twoway communication whereby the audience actively responds to thecontent you are creating for them; ideally with content of their own that iscentered around you or your product (video reviews/testimonials forinstance).

each platform demands it’sown formatting and optimizing to perform well with your audience

Make sure that the content you create is something you’d want to be inyour legacy...because it is!

Jazz hip-hop fusion is distinguished from other jazz styles by its fusion of hip-hop beats, samples, scratching, and rap lyrics blended with the techniques of jazz improvisation. Most early experimentation with hip-hop merely layered freestyle rapping over a live jazz instrumental track that incorporated scratching (Guru’s Jazzmatazz, 1993). As the genre evolved, jazz artists drew from a broader pool of aesthetic possibilities, weaving together disparate elements into the fabric of the jazz track, rather than simply layering them. For example, hip-hop’s “hardcore” aesthetic is embedded in Greg Osby’s tracks of “Mr. Gutterman” and “Street Jazz” from his 3-D Lifestyle (1993). The sound is aggressive, polytextured, polyrhythmic, and polysonic. It samples sound effects associated with this aesthetic, including excerpts from political speeches, sirens, gunshots, babies crying, screams, and street noises—all of which capture the ethos, chaos, tension, anger, and despair common in inner-city life. Jazz hip-hop fusion artists of the 2000s and 2010s, like Robert Glasper, found new ways to adapt the musical language of hip-hop production to traditional jazz ensemble instrumentation. For example, Glasper’s track “Dillalude #2” from his album Black Radio Recovered incorporates techniques including sampling, quotation, and looping to transform a series of J Dilla beats into a seamless instrumental suite for the Robert Glasper Experiment. The work of 21st-century jazz hip-hop fusion artists sometimes evokes the jazz-influenced spoken word style of artists like Gil Scott Heron and the Last Poets. Lupe Fiasco, for example, dedicates his spoken word outro on Glasper’s recording of “Always Shine” (from Black Radio) to “my hero Heron, Gil Scott.” M’Reld Green’s spoken-word critique of gentrification on “Prayer for the People” (from Marquis Hill’s Modern Flows Vol. 2) recalls the overtly political spoken word recordings of the 1960s and 1970s.

On recordings with his Blacktet, in particular 2014’s Modern Flows EP, Vol. 1 and 2018’s Modern Flows Vol. 2, Hill blends straight-ahead jazz playing with rap and spoken word passages.

Glasper’s key contribution was adapting the distinctive beats and loops of hip-hop production to the instrumentation of the jazz piano trio.

Pianist Robert Glasper was among the most influential of the next generation.

Instead of utilizing a process called quantization, which automatically subdivides beats into a standardized loop, Dilla often used a drum machine to perform his beats by hand. This process gave his beats a loose and flexible feeling that captured the attention of drummers in both hip-hop and jazz.

major influence on the development of jazz–hip-hop fusion in the early 2000s was alternative hip-hop producer James “J Dilla” Yancey.

The RH Factor’s innovative fusion of jazz, hip-hop, and contemporary R&B made a major impact on young musicians—most notably Robert Glasper and the members of Snarky Puppy—who were fluent in jazz improvisation but maintained strong connections to other styles of African American music including hip-hop, soul, and contemporary gospel.

In the early 1990s, hip-hop artists primarily rapped over looped samples of a jazz melody. By the late 1990s, however, jazz musicians explored new ways to intertwine the languages of jazz and hip-hop.

In 1994, Branford Marsalis recorded Buckshot LeFonque, an eclectic album that drew from and combined various popular styles with jazz. The track “The Scratch Opera” employs many production techniques and elements from rap, such as sampling, scratching, rapping, and poly-texturing.

The fusion of jazz and hip-hop evolved into a distinctive style when rappers began sampling jazz melodies and rhythms from recordings of Dizzy Gillespie, Lonnie Liston Smith, Donald Byrd, Sonny Rollins, Art Blakey, and Roy Ayers, among others, and later collaborating with jazz musicians. Stetsasonic’s “Talkin’ All That Jazz” from In Full Gear (1988) samples jazz breaks from Lonnie Liston Smith’s “Expansions” and Donald Byrd’s “(Fallin’ Like) Dominoes.”

Saxophonist Greg Osby was the first to collaborate with rappers, resulting in a musical hybrid he called “Street Jazz.”

Most jazz musicians, nevertheless, did not recognize the potential of rap for musical experimentation until after 1990.

Gang Starr was the first rap group to work directly with jazz musicians, recording “Jazz Thing” with Branford Marsalis for Spike Lee’s movie Mo’ Better Blues (1990)—a song derived from Gang Starr’s “Jazz Music” (1989).

In London’s club scene in the 1960s and 1970s, DJs began mixing rare jazz tracks, largely from the Blue Note catalogue, with psychedelic styles, funk, and other popular genres along with percussion tracks to produce a groove (a syncopated and repetitive foundation established by the bass and drum) labeled “acid jazz.” In the 1980s, club DJs began adding elements of hip-hop to the mix and emphasizing the rhythmic component by incorporating live musicians—drummers, percussionists, and horn players—who played over pre-recorded music to create a new type of danceable jazz. Simultaneously, in the US, hip-hop DJs teamed up with jazz artists to produce a jazz–funk–hip-hop fusion style. Working with DJ Grand Mixer D.ST, jazz pianist Herbie Hancock, for example, experimented with the art of scratching on the hit “Rockit” (1983).

popular in the 1990s

Negative personas are people who you don’t wantto use your product or service.

Involve your customer service representativesin the buyer persona creation process to gaintheir invaluable insights.• Gain a deeper understanding of the day to daylife of each persona.• Reflect on how marketers and sales teams useeach persona to create a holistic approach toeach new customer.• Train on the specific problems your customersare trying to solve to be better prepared tosolve them.• Use empathy and compassion to best supportyour customers based on their persona.

Craft emails, phone calls, and face-to-faceinteractions with potential buyers based ontheir persona.• Help build rapport with potential customers• Understand your prospective buyer on a deeperlevel that allows you to be better prepared toaddress their concerns.• Guide the messaging sales representatives usewith customers.• Educate your sales team on each differentpersona to prepare them to work with anytype of buyer.• Teach sales representatives to better recognizethe unique pain points of each persona so theycan address them effectively.• Increase win rates for your sales team

Building effective content marketing strategiesby focusing keyword research efforts.• Identify and prioritize the most relevantpromotional activities.• Segment your email list by sending targetedoffers to buyers based on their preferences.• Time your marketing campaigns for peakengagement rates.• Publishing content and advertisements on thechannels (email, social media) most frequentedby your buyer persona.• Align messaging to promote brand unity andincrease brand awareness.• Personalize your marketing automation efforts.• Refining your copywriting to reflect improvedSEO strategies

personas allow you topersonalize or target your marketing for differentsegments of your audience