The synopsis here is that:
* Artificial Intelligence select our content for us
* You can't "open up the AI"
->To constrain AI, you have to be explicit about what you want to code it in, and we "aren't there yet". We are just begining to set up "computational contracts". Reference: Blockchains.
What can be done now:
Why not create a marketplace of algorithms for what people choose for themselves? Third parties.
Shouldn't inherently detract from current content selection business
*"And here’s another important thing: right now there’s no consistent market pressure on the final details of how content is selected for users, not least because users aren’t the final customers. (Indeed, pretty much the only pressure right now comes from PR eruptions and incidents.) But if the ecosystem changes, and there are third parties whose sole purpose is to serve users, and to deliver the final content they want, then there’ll start to be real market forces that drive innovation—and potentially add more value.'
* "That has to come from outside—from humans defining goals."