- Mar 2018
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s18.pdarrington.net s18.pdarrington.net
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This is particularly true when writers arc trying to create a single text that will appeal to the interests of a large and diverse group of readers
When utilizing more than one form of mode, the text becomes more fluid and transparent to the effect the author is trying to make. Pink 'Pussyhat' Creator Addresses Criticism Over Name written by Julie Compton, uses visual and spatial modes to address the problems surrounding both the hat and the original reason for the making of the hat. By showing the hat in different scenarios she was also able to show the initial point of the hat. Here are protestors holding both signs while wearing the pussyhat. Underneath is a photo of a handful of marchers using the hat to unite them.
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A text should be composed so that readers with limited vision, hearing, or touch-among other possible differ-ences within an audience-can still inter-act with the text.
The use of a text can be found by nearly everyone now through the access of the internet, the importance of making it viable to all who come across it is key. To avoid having a text misread, authors are encouraged to thoroughly explore their text through different means of modality to clear the air.
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·1 he gestural mode refers to the way movement, such as body lan-guage, can make meaning. When we interact with people in real life or watch them on-screen, we can tell a lot about how they arc feel-ing and what they arc trying to communicate. The gestural mode includes: • facial expressions • hand gestures • body language • interaction between people
Gestural mode carries one of the heavier weight when put into perspective. The need for eye contact, posture, and position allow for others to pass judgment on the cause for your appearance. Especially in today's society when looks mean everything, the way a person is able to present themselves in front of an audience influences the speech they are making.
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Attention to the spatial mode has become increasingly important as we crc,1te content for and interact within on line environments. The author of a text must pay attention to how his or her content is organized so that readers can find their way through the text without difficulty.
Spatial mode is an appealing affect that differences when applied towards a targeted group. For example, a children's book has its layout to where the image is much bigger than the words themselves to help those reading it grasp onto the idea or plot of the story much earlier on. Another example is one that Ball's text addresses, brochures. While the title clearly states the purpose of the brochure, the inside and the pages themselves are designed to give the reader the most information in a well-organized manner. Starting from where to start and ending in what steps must be taken to achieve the optimal results.
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The aural mode focuses on sound. Whether we are talking about a speech, a video demonstration, sound effects on a Web site, or the audio elements of a radio program, the aural mode provides multiple ways of communicating and understanding a message, including: • music • sound effects • ambient noise/sounds • silence • tone of voice in spoken language • volume of sound • emphasis and accent
The aural mode is one of the forms that allows an author to use both what is there and what is not there to create a background for the text. By means of this many movies use the audio to create a feeling within a person. [https://www.youtube.com/watch?v=mb6pLDpbGw8] Here's a scene from an Asian movie who's music creates suspenseful horror just by both the visuals and the music used. Another example would be the lack of sound, like one in a speech that is commemorating the actions of hero's or lost loved ones to show our sympathy and acknowledgement.
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hese Twitter prolilcs (Figs. 1. 7 and 1.8) have a lot of words (the linguistic mode), but their visual mode-the colors, layout, prolilc pictures, and logo-plays a big role in how users read and under-stand each page
Currently, twitter is run by multiple types of accounts, the use of multimodality affecting the seriousness in which each group is taken in. For example, there's fandom twitter which involves lots of imagery and quotes from the thing they are currently obsessing over incorporated into the layout and local twitter which involves everyday people who use twitter that carry a more serious tone just by the simple fact that their icons are actually photos of themselves.
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The m~sic is selected to give the product a certain feel (young and hip, perhaps, or safe and reli-able). The gender of the announcer and Mullimodal lexls don'l have to be digital. The dissertation in Figure 1.2 was created on a computer but then was printed and bound into a book copy for the library. No matter whether a text is created on a computer, on paper, or in some other technology, writer/designers can still use the multiple combinations of words, photos, color, layout, and more to communicate their information. the tone, volume, and other qualities of his or her voice reflect whom the advertiser is trying to reach.
In cases involving a variety of multimodal texts, the most obvious ones can be seen while watching the trailer for a new horror film, the classic countdown music for Jeopardy, or the more outlandish ones that target children of certain genders to purchase their products (http://www.genderremixer.com/html5/).
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ometimes these choices arc unconscious, like when an author uses Microsoft Word's default typeface and margins when writing a paper for class. To produce a successful text, writers must be able to consciously use different modes both alone and in combination with each other to communicate their ideas to others
Ball's text highlights an important point here when stated that some multimodal actions are made unconsciously, or perhaps with less intention than originally thought. For reference, an NBC article written by Julie Compton spoke of the outrage by women of color and transgender women who felt the pink pussyhat was intentionally created to leave both groups out of the women's movement, this being because they felt the color represented white women and the female organs excluded transgenders. In the case of the pussyhat, the multimodal text was misread, creating backlash for what was to be symbolic artifact to the movement.
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gure 1.2
Here the text shows examples of how multimodal text can be viewed. Traditionally, it is thought of only through written reports that use visual aids, but here in Figure 1.1, 1.3, and 1.4 the multimodal comes through forms of pictorial humor, dance performance, and the web design. All in which use the format or their styles to cast their different modes to communicate their intentions.
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multimodal.
For my supplementary text, I used Pink 'Pussyhat' Creator Addresses Criticism Over Name, an article written by Julie Compton. Her article hits the various viewpoints people have on the hat created by Jayna Zweiman and Krista Suh. With the general significance of the pink hat supporting the women's movement, people believed the color and the shape was not only racist but also transphobic.With plenty of professional consultations this NBC article pointed out the good and the bad caused by this tiny artifact
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- Feb 2018
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s18.pdarrington.net s18.pdarrington.net
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Allobjectssignify;somesignifymoreexpressivelythanothers.Asthelistofobjectsstudiedoverthecourseoftimeinasingleuniversityseminarattests,thepossibilitiesarevirtuallylimitless-especiallyconsideringthatnotwoindividualswillreadagivenobjectinthesameway.
To observe the idea that an object contains an infinite amount of meaning, concerning the context of its use brings me back around to What Is A Machete, Anyway? written by John Cline, an article circulating the significant meaning behind the machete-- a sharp, long knife. Historically, the machete was created to benefit those within the agricultural world, not to be used as a merciless weapon to end the lives of dozens, or even as a way of war against an oppressor, but because of the limited assets these people had they resulted to using the closest resource they could.
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Whileonlysomeofculturetakesmaterialform,thepartthatdoesrecordstheshapeandimprintofotherwisemoreabstract,conceptual,orevenmetaphysicalaspectsofthatculturethattheyquiteliterallyembody
When fixating on this portion of the text, Cline's What Is a Machete, Anyways? comes to mind. Through medieval times, Communist Cuba, a Nicaragua revolution, and a Rwandan genocide the machete took many forms to suit what the farmers or aggressors needed. It moved through stages too, the meaning behind the object changing as time progressed. From a tool for crop season, a weapon of cheap mass destruction, or a symbol of the end of a horrendous white reign over the Hispanics.
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Essays in Material Culture
For my comparison, I analyzed What Is a Machete, Anyway?, an article written by John Cline in where the author explores the many forms a machete-- an artifact used for centuries in several societies-- has become either a symbol, a tool, or a weapon to those who have come across it.
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milieus
This is the physical or social setting in which something is being developed, according to Merriam-Webster.
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Itworksbecausethisprocessreliablyyieldsawarenessofcomplexityandpolyvalentmeaning
The Prownian Analysis gives space to allow those using it to go through the process of finding many meanings to the object they are researching.
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Whenwestudyanobject,formalizingourobservationsinlanguage,wegenerateasetofcarefullyselectednouns,adjectives,adverbs,prepositions,andverbswhicheffectivelydeterminetheboundsofpossibleinterpretation
Under the pretense of John Cline's What Is a Machete, Anyway? he describes a variety of settings, where each society would keep a different form to address the use of the sharp object.
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oftenexpressedanthropomorphically)
Here the web describes "anthropomorphically" as a term in which something takes the human form or carries human characteristics.
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cellarette
This is a cabinet or side cabinet known for holding bottles of wine or other liquor.
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etymological
According to Merriam-Webster, etymological or etymology is "the history of a linguistic form shown by tracing its development" to its earliest record.
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