Augmented e-books make use of hyperlinks (both within and outside the browsed documents), create popup windows, play videos and sounds, might include interactive or live graphs, and even change according to user interaction (either through individual choices or according to a community’s practice).

According to McLuhan, the hybridization of media produces new media, as media have a generative effect on each other.

So, editors, publishers, designers, and digital distributors can work simultaneously on the different stages of the publishing chain without having to wait for the previous steps to be completed. This process can support continuous and iterative work; building a publishing chain can be an iterative method.