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- Feb 2022
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www.ship30for30.com www.ship30for30.com
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The Curiosity Gap
Best headlines tell the beginning (what, who...) and the end (outcome, promise...) of an idea or story, but leave out the middle part (why?) to pique the interest. For example: "9 reasons writers // suffer from writer's block & give up writing forever" (// represents the middle)
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