This reality, increasing journal and database costs, is a bit of a game changer in my experience. Particularly in academic settings, few faculty know or understand the huge cost for journals and such. I had a colleague who saw that half an academic library’s budget was in licensing costs and he was ready to claim mismanagement and incompetence. It was only after talking about the reality of surging costs that he went from mismanagement to an open access activist.
One of the great strategies academic librarians have used around this is making these costs completely transparent and involving academic units in deciding which journals to cut to meet a budget – or turning the faculty into advocates for the library to prevent cuts.