Create a customer service vision Selecting transcript lines in this section will navigate to timestamp in the video - We all face obstacles that can make it hard to focus on delighting our customers. Think about the challenges you face in your own daily work. It might be angry customers, difficult coworkers, bad policies, defective products or even personal problems. We're not supposed to let these things get to us, but it's not easy. The most important thing you can do to overcome these challenges is to create what's called a personal customer service vision. This is a statement that describes the way you want your customers to feel when you serve them. It can act like a compass to point you in the right direction whenever you face a challenging situation. Let's say you work in a college financial aid office. Your job is helping students apply for financial aid. How would you want the students you serve to feel? Your personal vision statement might be I want to help students achieve their educational dreams. A powerful statement like this might remind you to go beyond just processing financial aid paperwork. You might even take an extra moment to help a confused student or suggest alternative options when the specific financial aid their requesting is not available. We can't make every customer happy, but a personal service vision can inspire us to try. Here's a powerful visualization exercise to help you create your own vision and bring it to life. I recommend you download the personal vision worksheet to help you out. Start by imagining a customer you helped. How would you like them to feel about your service? Perhaps your company or team has an overarching customer service vision that can guide you, or you can just rely on your own personal service values. Next, write a thank you letter to yourself from that imaginary customer. Be sure to describe what you did and how it made them feel. Here's an example that I wrote. Dear Jeff, thank you for being our trusted partner. Your commitment to helping us achieve our goals is the reason you are the first and only phone call when we need help improving customer service. Thank you. Finally, read your thank you letter at the start of each day for three weeks and try to receive this feedback from a real customer. The feedback might not be a letter. It could be verbal feedback, an email or even a comment in a customer service survey. People are often amazed when they receive feedback from a customer that nearly matches their thank you letter word for word. This exercise is effective, because it helps you visualize the type of service you'd like to provide. This visualization can help you stay focused on providing outstanding service throughout each and every day.
customer service