- Sep 2018
This won't be the first time that teens use Snapchat as a portal for political action.
Teens feel that they are capable of voicing their opinions about certain things through Snapchat when they are afraid to speak up.
Snap is also confident that it can reach a high amount of new voters: 80 percent of its users are over 18, so this campaign won't just fall on well-meaning (but still too young) thumbs
Snapchat becomes confident due to being the new form of communication and it happens to be the most activated and number one form of social media. This allows people to be reached out because almost everyone has a Snapchat account.