In 2004, for instance, the BBC became the first British broadcaster to make its radio programmes available to the public for free download via digital formats. The radio has been of profound importance overthe last century in sustaining a listening culture, though it is only with the advent of digital playback that this content can now reach audiences beyond its fixed time slots.
Very subtle comparison of different technologies, reading/listening practices, and historical moments here. With almost 10 years of retrospect on this argument, we can see how prescient Rubery is, especially thinking about the success of podcasts like SERIAL, which are almost novel-like in their extensiveness, long narrative arcs, and serial installments.