Marshall McLuhan, the great 20th Century Canadian Philosopher of Media, wasn't just prescient—he was prophetic. His declaration that "the medium is the message" didn't merely define 20th-century media theory; it has become the skeleton key to understanding our AI-transformed future. In McLuhan's world, form overshadowed content. In our world, AI is obliterating the boundaries between forms altogether.Welcome to the age of Liquid Content—where information flows seamlessly between mediums, transforming its shape while preserving its essence. What was once fixed—text, audio, video—now exists in a state of perpetual potential, ready to materialize in whatever form serves the moment.
two AI x not y phrases and… what seems like a contradiction without acknowledgement? the shape is the essence!