Although Apple has innovative visuals for their visitors to get a real time experience while using their webpage. Their lack of audible features may hinder some of their users who may need access to listen to them. There are no integrated text-to-speech or read aloud options, so users with difficulty reading or visual/hearing impairments would struggle to access content effectively.

Apple incorporates large headings providing a smooth reading experience for visitors on their webpage to identify the products they are looking for. This practice ensures that those with visual impairments, or are not familiar with technology have a similar experience of those who are more tech savvy.

Apple makes use of bright visuals of their bright coloured products contrasted with plain black and white plain background makes their products identifiable and clear. Such as their new Iphone Pro 17, a bright orange color in contrast to a black background. Also, Apple’s webpage provides interactive elements such as motion pictures of their products with in depth descriptions providing accessibility for consumers to shop from home.

A good cognitive practice Apple follows design principles that make information easier to understand for people with diverse cognitive needs. For example, it uses a top navigation bar, a search tab and a cart tab in consistent locations. Apple also utilizes white space so it's easier for users to focus on one idea at a time. The text is usually short and direct, avoiding long, wordy sentences that users struggle to understand. For example, “Thinnest Iphone ever.”