The‘‘two-stepflow’’modelofcommunication(KatzandLazarsfeld,1955;Katz,1957)statesthatmediainfluenceisexertedthroughtheintermediaryactionsof‘‘opinionleaders’’,individualswhoarehighlyengagedwithmediacontentaroundanissueandwhoacttointerpretanddisseminatenewinformationtoothers
This was in our readings this week