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- Aug 2017
Vocativ's authors also found that the films that passed the test earned a total of $4.22 billion in the United States, while those that failed earned $2.66 billion in total, leading them to conclude that a way for Hollywood to make more money might be to "put more women onscreen." A 2014 study by FiveThirtyEight based on data from about 1,615 films released from 1990 to 2013 concluded that the median budget of films that passed the test was 35% lower than that of the others. It found that the films that passed the test had about a 37% higher return on investment (ROI) in the United States, and the same ROI internationally, compared to films that did not pass the test.