How a memory palace works When we’re learning something new, it requires less effort if we connect it to something we already know, such as a physical place. This is known as elaborative encoding. Once we need to remember the information, we can “walk” around the palace and “see” the various pieces. The idea is to give your memories something to hang on to. We are pretty terrible at remembering things, especially when these memories float freely in our heads. But our spatial memory is actually pretty decent, and when we give our memories some needed structure, we provide that missing order and context. For example, if you struggle to remember names, it can be helpful to link people you meet to names you already know. If you meet someone called Fred and your grandmother had a cat called Fred, you could connect the two. Creating a multisensory experience in your head is the other part of the trick. In this case, you could imagine the sound of Fred meowing loudly. To further aid in recall, the method of loci is most effective if we take advantage of the fact that it’s easiest to remember memorable things. Memory specialists typically recommend mentally placing information within a physical space in ways that are weird and unusual. The stranger the image, the better.