1 Matching Annotations
- Dec 2020
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Eyal describes the theory called The Fogg Behavior Model which states that for a behavior (B) to occur, three things must be present at the same time: motivation (M), ability (A), and a trigger (T). More succinctly, B = MAT.
Fogg Behavior Model says that for a Behavior (B) to occur 3 things have to be present at the same time:
- Motivation (M)
- Ability (A)
- Trigger (T)
B = MAT
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