Michael Caulfield, an educator who has written extensively about misinformation, media literacy, and the importance of online “info-environmentalism,”19Michael Caulfield, “Info-Environmentalism: An Introduction,” EDUCAUSEreview (Nov./Dec., 2017): 92-93, https://er.educause.edu/articles/2017/10/info-environmentalism-an-introduction. distilled concern with online annotation to a pressing social question:It’s your [web] browser, and you’re allowed to annotate anything you want with it. But the separate question is what should be encouraged by the design of our technology. People want to turn this into a legal debate, but it’s not. It’s a tools debate, and the main product of a builder of social tools is not the tool itself but the culture that it creates. So what sort of society do you want to create?