At inception, cost of capital is purely personal. Founders & an idea. No business exists yet to evaluate.
大多数人认为初创公司的融资成本主要取决于商业计划、市场分析和财务预测等客观因素，但作者提出早期阶段的资本成本纯粹是个人化的。这挑战了传统融资理论，暗示创始人个人特质在融资初期可能比商业计划更重要，这是一个反直觉的观点。
3 Matching Annotations
- Last 7 days
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www.tomtunguz.com www.tomtunguz.com
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- Nov 2020
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benjaminreinhardt.com benjaminreinhardt.com
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In order to maximize the effectiveness of your projections, figure out which things you want to be associated with in people’s heads and be excited about them. Nothing is more memorable than distinct excitement. Similarly, try to figure out the things that drive the whomever you’re talking to and incorporate them into your mental representation of that person.
Determine what you want to be known for, present yourself as such, and be excited about those things.
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- Feb 2016
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hbr.org hbr.org
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Because even if you don’t have a conscious one, you’ve been living one.”
Sometimes it's hard to see a narrative for our lives. A good place to start is "themes". Start becoming conscious about what common ideas or threads keep popping up in your life. From there, figure out what's common about the common, give the disparate themes some coherence and/or direction, and you've got not only a narrative of your past, but a direction for your future, perhaps even a mission for your future, and if you're really lucky, in this process you might find out which "character" you are/want to play too!
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