Surprised they called it submit, since that could imply that you're triggering an action called submit.

They use other verbs to describe this:

• sync
• populate
• write

Analogous to Reform's sync / sync_models method.

Actually, the name makes a lot of sense when you see it in context:

    @conference_form = ConferenceForm.new(conference)
    @conference_form.submit(conference_params)

    if @conference_form.save

Seems similar to Reform, but simpler, plays nicely with Rails

Similar to: form_for, but not actually for forms, apparently