- Feb 2022
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Reading, especially rereading, caneasily fool us into believing we understand a text. Rereading isespecially dangerous because of the mere-exposure effect: Themoment we become familiar with something, we start believing wealso understand it. On top of that, we also tend to like it more(Bornstein 1989).
The mere-exposure effect can be dangerous when rereading a text because we are more likely to falsely believe we understand it. Robert Bornstein's research from 1989 indicates that we will tend to like the text more, which can pull us into confirmation bias.
Bornstein, Robert F. 1989. “Exposure and Affect: Overview and Meta-Analysis of Research, 1968-1987.” Psychological Bulletin 106 (2): 265–89.