Almost every well known writer/composer/creative throughout history had some sort of note taking or knowledge system of one sort or another (florilegium, commonplace books, notebooks, diaries, journals, zettelkasten, waste books, mnemonic techniques, etc.), which would put them into your "active" category. I think you'd be hard put to come up with evidence of a "sudden" emergence of an "active" PKM system beyond the choice of individual users to actively do something with their collections or not.

If you want to go more distant than Eminem, try looking closely at Ramon Llull's practice in the 11th century, or Homer in the c. 8th century BCE. Or to go much, much farther back, there's solid evidence that indigenous peoples in Australia had what you call both passive and active PKM systems as far back as 65,000 years ago. These are still in use today. Naturally these were not written, but used what anthropologists call orality. (See Walter Ong, Milman Parry, Lynne Kelly, Margo Neale, Duane Hamacher, et al.)