Advertisements are often injected with malware.

self-regulation is a core part of why adtech is in the abject mess it’s in.

The deceitful obfuscation of commercial intention certainly runs all the way through the data brokering and ad tech industries that sit behind much of the ‘free’ consumer Internet. Here consumers have plainly been kept in the dark so they cannot see and object to how their personal information is being handed around, sliced and diced, and used to try to manipulate them.

From an ad tech perspective, the concern is that manipulation doesn’t work when it’s obvious. And the goal of targeted advertising is to manipulate people’s decisions based on intelligence about them gleaned via clandestine surveillance of their online activity (so inferring who they are via their data). This might be a purchase decision. Equally it might be a vote.