inHabboHotelcontrolismodulatedwherenewactionsareconstantlybeingincorporated,aninventivepowerthatisworkingbyinclusion,asFoucaultillustrated,and‘whoseeffectwillbegreaterthanthesumofitscomponentparts’,asDeleuzeargued.

JonathanFranzenaccusesAmazonofturningliterarycultureintoshallowformsofsocialengagementconsistingof‘yakkersandtweetersandbraggers’andTwitterasthe‘ultimateirresponsiblemedium.’[89]Thesemisfiresproduceatleasttwoinfelicities.First,inadvertentlytheyendupascribingmorepowertosuchcorporationsasAmazonorGooglethantheyactuallyhave.WhilemuchattentionisgiventotheautomatedandcomputationalaspectsofGoogle,theworkingsofthesearchengineareunstableandrelyonthedistributed,heterogeneous,anddynamicactionsofnotonlyalgorithmsbutalsoengineers,operators,webmasters,andusers.[90]Second,theyascribelesspowertopeoplethantheyactuallyhave.WhiletherulesofGoogle’salgorithmandfunctionssuchasautocompleteareatightlyheldsecret,Google’soperationisshapedandmediatedbythesearch-and-findbehavioursofcitizensubjects

Ifwefocusoncallingsandtheactionstheymobilizeandhowtheymakeactspossible,wealsoshiftourfocusfromafreedomversuscontroldichotomytotheplayofobedience,submission,andsubversion.Thisisaplayconfiguredbytheforcesoflegality,performativity,andimaginarywhichcalluponsubjectstobeopenandresponsibleandthroughwhichmostlygovernmentalbutalsocommercialandnongovernmentalauthoritiestrytomaintaintheirgripontheconductofthosewhoaretheirsubjects.