A business is the storefront of your value. It is the public display of yourself, your goals, and your values. Businesses are an extension of yourself.

what is our worldview what do we value and what is our purpose and then we've come to this question then okay so who the heck are we then you know we're we're and it and not only who are we but 01:22:42 who are we building these systems for you know what what what is what should societal system serve who or what should societal systems serve and the only reasonable answer that you 01:22:55 can come up with is that societal systems should serve the the extended self like not just the body not just the family not just the 01:23:07 you know the thousand people in a society or the ten thousand or a million or whatever but their environment the the society next door that they're engaged with and cooperating with and coordinating with 01:23:18 the society across the planet that they're sharing information with and learning together with and so it's the whole that we are metrics as we as leaders who 01:23:30 come to metrics those metrics have to represent both the cognitive process how good how are we cogniting how well are we cogniting are we functionally cogniting and are we 01:23:43 achieving through that cognition are we achieving the kinds of aims that is serving the whole is the environment improving is the you know quality of air improving is the quality of life 01:23:56 improving for individuals right um yes so uh we are so this in a nutshell we this is the world view in a way we are in intimate with our greater world we are individuals but of the nested overlapping variety 01:24:12 individual cells bodies groups communities ecologies nations and all of civilization we're not separate in any absolute sense and there's no privileged level or scale to any of that nor are we passive bystanders in this 01:24:25 unfolding this is not this evolution is not it's just a chance thing like by chance somebody does this one day and then evolution goes on another another avenue no there there are 01:24:38 there are opportunities in the environment uh that we can react to that lend themselves to to to providing 01:24:50 information or providing gain of benefit of some kind and and you know we are driven we are are we are consciously creating and you know 01:25:03 even a really great societal system that integrated societal systems would be consciously creating acting cognitive acting cognitive and consciously creating and it towards some 01:25:15 towards some goal and that goal then has to be you know the maintaining of vitality being the in the for the extended sel