• Clear climate impact communication
• applied to grocery products
• clearly labelled with their respective = carbon footprints

= creative carbon footprint labeling gamifies Paris Agreement - grocery story that did an experiment - opened a test popup grocery store in the retail district of Stockholm - where all grocery items were labeled with its carbon footprint - customers were issues CO2e currency - using IPCC guideline that - weekly grocery shop carbon footprint < 18.9 kg CO2e to be aligned with Paris Agreement - customers must stay under 18.9 kg CO2e