= example - gamifying system change in one area - grocery shopping - 18.9 kg was the hard limit - shoppers must keep their purchases under 18.9 kg per week to do their fair share to stay within planetary boundaries, in terms of grocery shopping

= creative carbon footprint labeling gamifies Paris Agreement - grocery story that did an experiment - opened a test popup grocery store in the retail district of Stockholm - where all grocery items were labeled with its carbon footprint - customers were issues CO2e currency - using IPCC guideline that - weekly grocery shop carbon footprint < 18.9 kg CO2e to be aligned with Paris Agreement - customers must stay under 18.9 kg CO2e