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- Feb 2023
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www.thedrum.com www.thedrum.com
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Customers could only pay with a CO2e currency we printed for the occasion, with every shopper given a ‘budget’ of 18.9 kg CO2e to spend – the maximum personal weekly allowance if we are to meet the goals of the 2030 Paris Agreement.
= example - gamifying system change in one area - grocery shopping - 18.9 kg was the hard limit - shoppers must keep their purchases under 18.9 kg per week to do their fair share to stay within planetary boundaries, in terms of grocery shopping
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