- Oct 2022
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interaksyon.philstar.com interaksyon.philstar.com
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Edgerly noted that disinformation spreads through two ways: The use of technology and human nature.Click-based advertising, news aggregation, the process of viral spreading and the ease of creating and altering websites are factors considered under technology.“Facebook and Google prioritize giving people what they ‘want’ to see; advertising revenue (are) based on clicks, not quality,” Edgerly said.She noted that people have the tendency to share news and website links without even reading its content, only its headline. According to her, this perpetuates a phenomenon of viral spreading or easy sharing.There is also the case of human nature involved, where people are “most likely to believe” information that supports their identities and viewpoints, Edgerly cited.“Vivid, emotional information grabs attention (and) leads to more responses (such as) likes, comments, shares. Negative information grabs more attention than (the) positive and is better remembered,” she said.Edgerly added that people tend to believe in information that they see on a regular basis and those shared by their immediate families and friends.
Spreading misinformation and disinformation is really easy in this day and age because of how accessible information is and how much of it there is on the web. This is explained precisely by Edgerly. Noted in this part of the article, there is a business for the spread of disinformation, particularly in our country. There are people who pay what we call online trolls, to spread disinformation and capitalize on how “chronically online” Filipinos are, among many other factors (i.e., most Filipinos’ information illiteracy due to poverty and lack of educational attainment, how easy it is to interact with content we see online, regardless of its authenticity, etc.). Disinformation also leads to misinformation through word-of-mouth. As stated by Edgerly in this article, “people tend to believe in information… shared by their immediate families and friends”; because of people’s human nature to trust the information shared by their loved ones, if one is not information literate, they will not question their newly received information. Lastly, it most certainly does not help that social media algorithms nowadays rely on what users interact with; the more that a user interacts with a certain information, the more that social media platforms will feed them that information. It does not help because not all social media websites have fact checkers and users can freely spread disinformation if they chose to.
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