In the Stop Reset Go project, I have been tasked with a journey map. How do we get a billion people to press a button? What happens when they press the button?

Components of a Customer Journey Map

1. Review Goals
2. Gather Research
3. Touchpoint & Channel Brainstorms
4. Empathy Map
5. Brainstorm with Lenses
6. Affinity Diagram
7. Sketch the Journey
8. Refine & Digitize
9. Share & Use

This is the same process outlined in this journey map.

The book, This is Service Design Doing, includes journey maps as a method for participatory design and co-creation workshops.

I suggested to the Stop Reset Go team that we should map out the interactions and touch points to engage people with the process of bottom-up whole system change.