3 Matching Annotations
  1. Oct 2021
    1. In the Stop Reset Go project, I have been tasked with a journey map. How do we get a billion people to press a button? What happens when they press the button?

    1. Components of a Customer Journey Map

      1. Review Goals
      2. Gather Research
      3. Touchpoint & Channel Brainstorms
      4. Empathy Map
      5. Brainstorm with Lenses
      6. Affinity Diagram
      7. Sketch the Journey
      8. Refine & Digitize
      9. Share & Use

      This is the same process outlined in this journey map.

  2. Sep 2021
    1. The book, This is Service Design Doing, includes journey maps as a method for participatory design and co-creation workshops.

      I suggested to the Stop Reset Go team that we should map out the interactions and touch points to engage people with the process of bottom-up whole system change.