nalyze the content of 69,907 headlines pro-duced by four major global media corporations duringa minimum of eight consecutive months in 2014. In or-der to discover strategies that could be used to attractclicks, we extracted features from the text of the newsheadlines related to the sentiment polarity of the head-line. We discovered that the sentiment of the headline isstrongly related to the popularity of the news and alsowith the dynamics of the posted comments on that par-ticular news