6 Matching Annotations
- Aug 2022
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much better than the SOM is built from the bottom up
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blog.hubspot.com blog.hubspot.com
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count up all the potential customers that would be a good fit for your business and multiply that number by the average annual revenue of these types of customer in your market
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TAM refers to the total market demand for a product or service. It’s the maximum amount of revenue a business can possibly generate by selling their product or service in a specific market
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startupfalcon.com startupfalcon.com
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number of customers that you are able and willing to target
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calculate TAM by running a bottom-up analysis of your industry
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- Dec 2015
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The problem with early stage investing is that markets can never be sized in Excel. If they could be reduced to a formula, we’d all be working at hedge funds. No, the essence of early stage investing is more instinctual.
you can never size a market in excel
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